MV Agusta Responds To Superveloce 800 Ad Campaign Uproar #Marketing @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

The latest ad campaign from Italian manufacturer MV Agusta has stirred up the motorcycle world for its depiction in a video of a nude woman on the company’s latest machine.

As the number of women riders grows year after year (according to the Motorcycle Industry Council, women accounted for 19 percent of new motorcycle owners in 2018), manufacturers have become more inclusive in their imagery and marketing materials. It’s now the norm in campaigns to …