Newsjacking is one of the favorite marketers’ tactics. By piggybacking an event everyone’s talking about you can attract attention towards your brand and earn some relevant traffic.
This Monday, everyone’s attention was directed towards the sky. The “Great American Eclipse” was the first eclipse visible across the entire contiguous United States since 1918. Many brands couldn’t help covering an event that last happened almost 100 years ago. Let’s see some most prominent examples of how they did it.
Kingsman II: Moving the Moon
Archimedes said, “Give me a lever big enough and I can move the Earth.”
20th Century FOX creators went even further and announced to have moved the Moon for the Kingsman II premiere. Literally.
The main idea of the promo was that the August 21 eclipse was not a natural phenomenon, but a special campaign for the release of the 2nd Kingsman episode. In order to
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