Money advice and personal finance company NerdWallet has introduced a new campaign with an amiably thrifty character, Frank, to drive home the importance of budgeting to save for the things consumers want most.
Frank is a guy who takes ill-fated money-saving advice from friends and family and goes to extremes to save, often to his own detriment. In ‘Tropical Vacation’ we see Frank sipping a tropical drink from a pineapple in snorkel gear. As the camera pans out, we see Frank is in his tub surrounded by fake palm trees after taking a friend’s advice on how to splurge on vacations – take ‘bathcations.’ The voice over states that if he used NerdWallet’s money advice “that actually makes sense,” Frank could
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