New campaign urges SA’s men not too ‘fear the finger’ – Marketing Communication News [Video]

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A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to visit CANSA Care Centres for a prostate blood test. 

‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November with a TVC that removes the fear and encourages …

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