New charity Versus Arthritis teams with Channel 4’s Gogglebox to highlight new campaign – Marketing Communication News #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Following the launch of a UK-wide multi-channel campaign for Versus Arthritis, developed by M&C Saatchi and Blue 449, its latest iteration sees the charity collaborating with Channel 4, Studio Lambert and Gogglebox, to get the nation talking about arthritis. As well as a two minute...

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Following the launch of a UK-wide multi-channel campaign for Versus Arthritis, developed by M&C Saatchi and Blue 449, its latest iteration sees the charity collaborating with Channel 4, Studio Lambert and Gogglebox, to get the nation talking about arthritis.

As well as a two minute advert featuring four of the Gogglebox families, talking about the TV adverts and their experience on 16th November, Channel 4 will also be airing 30s cut-downs for two weeks following.

The broader …