Nike, Crocs & More Brands Making Their Marketing More Inclusive – Footwear News #Sales @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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Today’s shoppers value authenticity, and many consumers — particularly the younger generations of millennials and Gen Zers — have gone out of their way to support companies that reflect their own values. According to a recent study by consulting firm Accenture, 41% of shoppers...

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Today’s shoppers value authenticity, and many consumers — particularly the younger generations of millennials and Gen Zers — have gone out of their way to support companies that reflect their own values.

According to a recent study by consulting firm Accenture, 41% of shoppers in the last year have shifted their business away from brands that …

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