Nobody knows how many people actually watch Cheddar, but that hasn't stopped it from raising… [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Cheddar"s valuation is on the rise. Facebook The video startup Cheddar"s announcement of $22 million in new funding and a $160 million valuation is eye-opening considering the gloomy overall mood in digital media.Even more impressive is that, unlike those of many digital startups, Cheddar"s...

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Cheddar’s valuation is on the rise.

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  • The video startup Cheddar’s announcement of $22 million in new funding and a $160 million valuation is eye-opening considering the gloomy overall mood in digital media.
  • Even more impressive is that, unlike those of many digital startups, Cheddar’s audience appears to be relatively small.
  • And given the way Cheddar …
  • Steinberg looks toward the financial-news category, where CNBC’s daily live shows regularly attract fewer than 200,000 viewers. “All I need is a quarter of that,” he said.