Nonprofits start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.”
Having a purpose provides the necessary foundation for great storytelling – a strong seed to grow an effective content marketing program.
Yet, many nonprofits lack a couple things most B2B and B2C marketers do have to make content marketing a success: staffing and budget.
But even with these challenges, nonprofit content marketing success – even on a smaller scale – is possible. By taking just a few deliberate steps, nonprofits can create and nurture a content marketing plan that will live vibrantly for years, furthering the nonprofit’s purpose and working to grow a stronger community.
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