North American Build-A-Bear stores close due to Pay Your Age Day crowd [Video]

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Build-A-Bear stores across North America are forced to close for the day after deep discount "Pay Your Age Day" campaign results in insanely long linesBuild-A-Bear stores in North America had to close for the day after its marketing campaign offering deep discounts received an overwhelming...

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Build-A-Bear stores across North America are forced to close for the day after deep discount ‘Pay Your Age Day’ campaign results in insanely long lines

  • Build-A-Bear stores in North America had to close for the day after its marketing campaign offering deep discounts received an overwhelming response
  • The company offered a ‘Pay Your Age Day,’ allowing …

Build-A-Bear stores across North America and the United Kingdom were forced to closed for the day on Thursday after an advertising stunt received an overwhelming response; Parents and children are seen here waiting in line for close to an hour at Coral Square mall in Coral Springs, Florida, for the Build-A-Bear Workshop Pay Your Age day event on Thursday

A passerby captured video of one of the long lines outside of a store in Destin, Florida, just 15 minutes after it opened
A passerby captured video of one of the long lines outside of a store in Destin, Florida, just 15 minutes after it opened

Build-A-Bear responded by apologized to their guests who missed out, and issuing vouchers for those who tried to take advantage of the sale

The average cost for a basic Build-A-Bear toy starts within the $15-$25 range; This file photo from July 1, 2005, shows a sample bear that customers can create at the Build-A-Bear store on 5th Avenue in New York