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This is the Dawning of the Age of the Customer

This is the Dawning of the Age of the Customer

The Age of the Customer! Customer-Centric Marketing! Customer Obsession!
These are the buzzwords that you’ve been trying swat from your ears for years now.
Buzzwords start as shorthand for…


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The Big Reason You Should Track Your High-Discount Segments

The Big Reason You Should Track Your High-Discount Segments

Welcome to the latest installment of our series on segmenting best practices and use cases. We’ve covered …

Segmentation Strategies for Winning Back Churned Customers

Step One of Refocusing Your Organization Around CLV: De-silo Your Data

How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty

Using Behavioral Segmentation to Detect Churn Before It’s Too Late

The Challenges Of Adopting a CLV-First Strategy Across The Organization

How to Segment to Increase First & Second Repeat Purchases

3 Common Segmentation Mistakes (How NOT to Slice the Pie)

How to Slice the Pie, Part 2: Design Data-Rich Customer Segments

How to Slice the Pie, Part 1: Demographic Versus Behavioral Segmentation

Meet the Marketer: Kate Fernandez from Winky Lux

Acknowledging the Unequal Distribution of Customer Awesomeness

The 4-Point Checklist to R.I.C.H. Lifecycle Marketing

Why This is the Golden Age of Retail

Winky Lux & The Rise of Instagram-Native Retail