NTUC Income Aims to Eradicate the Sandwich Generation [Video]

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Singaporean parents with young children have always been financially struggling between contributing to their parents and providing support for their young family. This so-called phenomenon is known as the “sandwich generation,” a part of the cycle of life that NTUC Income, one of Singapore’s largest insurers, wants to end.

To do so, the brand reached for creative agency BBH Singapore‘s help. The agency with a fanatical …

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