Online fashion retailer Boden will open its first store in Chelsea this OctoberThe ‘yummy-mummy’ brand is worn by Samantha Cameron and Michelle ObamaBoden has 1.5 million customers worldwide targets women aged 35 or over
An online fashion retailer that’s built a reputation selling clothing to ‘yummy mummies’ is opening its first high street store – and, of course, it will be in Chelsea.
Clothing firm Boden is launching its first shop in the fashionable west London district as it rides a wave of soaring sales.
Boden, whose fashions have been worn by Samantha Cameron and Michelle Obama, said the store marked a new chapter in the brands expansion.
Johnnie Boden, pictured will be opening his first store in Chelsea after the successful launch
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