Nearly two years after shocking the market when it stole the rights to the English Premier League from under the nose of Fox Sports with a $180m bid, Optus has signed the first agreement taking the sport’s reach beyond its own network with Tabcorp to broadcast the EPL on Sky Racing.
The deal will see the EPL carried into more than 4,500 pubs, clubs and Tabcorp venues with Sky Racing across the country.
While Optus has said it is pleased with uptake of its EPL packages, the inability for football fans to see games in public venues has been a sore point.
Under the new deal, venues will be able to feature Optus Sport 1, the 24/7 Premier League channel, on TVs linked to Sky Racing boxes.
The deal also gives pubs, clubs and TABs
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