Orabrush YouTube Case Study: Screw Viral Videos #Entrepreneur @MondoPlayer [Video]

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At SES Chicago 2011, I’m moderating the Screw Viral Videos session. The speakers will be Austin Craig, the Orabrush Spokesman, and Jeffrey Harmon, the Chief Marketing Officer of Orabrush. And they’ve got some marketing success stories that you’ll want to hear. Now, some parts...

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morgan-the-orabrush-tongue-webAt SES Chicago 2011, I’m moderating the Screw Viral Videos session. The speakers will be Austin Craig, the Orabrush Spokesman, and Jeffrey Harmon, the Chief Marketing Officer of Orabrush. And they’ve got some marketing success stories that you’ll want to hear.

Now, some parts and early versions of the Orabrush YouTube case study have been presented before.

At SES San Francisco 2010, Baljeet Singh, Senior Product Manager of YouTube and the Google Content Network, told attendees how funny …