Paddy Power launch new, exclusive ‘Japan Slam’ web series for the Rugby World Cup – Marketing Communication News [Video]

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Paddy Power have teased a brand-new social series ahead of the Rugby World Cup in Japan. The teaser trailer for ‘Japan Slam’ features WWE star Sheamus, who appears in the bookmakers’ latest web series, alongside a cast of other famous faces.

Former rugby union star Donncha O’Callaghan and Ruby Walsh join Sheamus in the star-studded line-up of Irish sportspeople, alongside Paddy Power himself.

The …

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