Panera spends $40M to demo authenticity #Marketing #SMM @MondoPlayer [Video]

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June 14, 2011Panera Bread Co. is spending $40 million on a new TV and radio ad campaign called "Make Today better," but Chief Marketing Officer Michael Simon told Forbes that the company is still "significantly" under-spending its competitors, who allocate an average of about 3 percent to 5...

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Panera spends $40M to demo authenticity

Panera Bread Co. is spending $40 million on a new TV and radio ad campaign called “Make Today better,” but Chief Marketing Officer Michael Simon told Forbes that the company is still “significantly” under-spending its competitors, who allocate an average of about 3 percent to 5 percent of their sales on media spending. Panera allocates 1 percent. …