The Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) is stamping a new seal for the nation. It is creating a new unified brand logo and tagline to market Singapore internationally for both tourism and business purposes.
The new tagline, “Passion Made Possible” was created to communicate Singapore’s value proposition in addressing the needs of travellers and companies. It was created with the aim of helping Singapore stand out on the international stage, said Lynette Pang, assistant chief executive, marketing group at STB.
This is the fourth ever brand revamp the “Singapore brand” has undergone, and was created while keeping in mind Singapore’s endearing nickname “the little red dot”. It converges from STB’s “YourSingapore” and EDB’s “Future Ready Singapore” brand messages. The journey first started 12 months ago and STB and EDB worked on two types of research prior to the revamp. The first was qualitative which spanned around
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