Payless opened a fake store to see how much people would pay for $20 shoes #SMM #SocialMediaMarketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Payless, a brand known for budget-friendly shoes, recently opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited social media influencers to the grand opening, CNN reports. The store was eventually stocked with Payless shoes in disguise. According to their...

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Payless, a brand known for budget-friendly shoes, recently opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited social media influencers to the grand opening, CNN reports.

The store was eventually stocked with Payless shoes in disguise.

According to their website, Payless shoes usually go for anything from $19 to $44. In their stunt, they fooled …