Window and door manufacturer Pella has launched a campaign called ‘Perfectly Beautiful’ that positions the brand as one whose products are both resilient and stylish.
The campaign marks the Iowa-based company’s first major marketing push in years as it strives to differentiate itself from competitors by focusing on the rigorous engineering and testing that goes into creating Pella windows. In a 30-second spot, Pella employees are seen working to ensure that the brand’s windows can withstand everything from extreme temperature drops to wind-driven rain and hurricane debris.
The brand’s latest push, which is running across TV, digital, social and print, was created by San Francisco agency Eleven. The independent shop was named agency of record for Pella after the manufacturer’s chief marketing officer Emily Videtto, who joined late last year, conducted an agency review.
According to Videtto, Pella handed creative duties to Eleven because the agency “really understood who we
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