Pentagram’s playful new identity for Fisher-Price [Video]

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Founded in 1930 in New York, Fisher-Price’s toys have helped to define the childhoods of millions of kids over the last nine decades, bringing us classic toys including the Chatter Telephone and Little People play sets.

More recently, there has been much debate about the changing role of early childhood developmentand issues such as gendered toys. In light of this, the historic toymaker has …