Per Pedersen on Why Brands Need to Embrace Social and Environmental Activism #Sales @MondoPlayer [Video]

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Fresh from the success of Gillette, Grey’s Creative Chairman tells LBB’s Laura Swinton why brands should take the long term business view on sustainability

Per Pedersen on Why Brands Need to Embrace Social and Environmental Activism

“All companies, whether they like it or not, are just faced with a huge responsibility for fixing the world. There’s no way around it. The UN can do their thing, politicians can …