It’s too often the case that SEOs ignore market segmentation. Instead, they opt to reach people based on keyword interests. In this article, we’ll go over the concept of personas and explain how they’re an important part of your SEO strategy.
Although that strategy will sometimes work, the fact is that there are people in multiple market segments who can be attracted to the same keyword. Sometimes, SEOs get around that (at least to some degree) by including negative keywords in their AdWords ads.
It’s not yet possible to include negative keywords in organic SEO, though. That’s why it’s important to go beyond restricting your target audience based solely on keywords and opt for personas as well.
What Are Personas?
Watch a short video.
Learn more in this infographic.
Personas are descriptions of people who make up a part of your target market. A typical persona
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