P&O softens the blow when delivery bad news in 'Good News' campaign #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

To see the original post and the Video, click here

P&O Cruises has launched a series of ads which promote the brand’s ‘Good News Sale’.Created by ad agency Bashful, the three 15 second spots depict people sharing the “good news” before having to deliver unfavourable news to their friends and family.Each ad...

Watch/Read More

P&O Cruises has launched a series of ads which promote the brand’s ‘Good News Sale’.

Created by ad agency Bashful, the three 15 second spots depict people sharing the “good news” before having to deliver unfavourable news to their friends and family.


Each ad features different scenarios where good news is shared to soften the blow …