PHA Breastfeeding – AdWorld.ie #Business [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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The Lowdown: Breastfeeding has proven health benefits for both babies and mums. But it’s a contentious subject for many, with strong opinions for and against. This impacts on initiation and duration rates. Thus, in spite of the benefits, only 2/3 of mums in Northern Ireland start...

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The Lowdown:

Breastfeeding has proven health benefits for both babies and mums. But it’s a contentious subject for many, with strong opinions for and against. This impacts on initiation and duration rates. Thus, in spite of the benefits, only 2/3 of mums in Northern Ireland start breastfeeding …

Credits:

Client: Public Health Authority
Client Team: Stephen Wilson, Margaret McCrory, Janet Calvert and Edel Gallagher.
Agency: Genesis
Creative team: Eoin Alexander, Darren Lyttle, Jim Adams, Ruth Jackson
Producer: Gareth Hammond
Digital creative: Chris Tully, Laurent Pavesi
Media & digital: Wendy McKnight, Roz Leathem, Kathryn Lindsay, Callum Morgan
Account team: Dawn McCord, Helen Blakley, Danielle Black
Strategy: Stephen Bogan
Production company: Spot On
Director: Keith Hutchinson