Online poker site PokerStars and London-based creative agency Gravity Road are pitting comedian (and frequent PokerStars promoter) Kevin Hart and Olympic gold medal sprinter Usain Bolt in a social media battle.
#GameOn sees the two superstars face off in a battle of wits. As they take each other on, they will use the metrics of social media as their scorecard to allow fans to decide who wins each of their social beefs, culminating in a battle at the poker table in the Bahamas in January 2018.
In the campaign, which launches today, Bolt and Hart’s #GameOn battle has all of the hallmarks of a title fight, but this time it’s a battle of the brains rather than a physical duel, including the reading of people, bluffing and risk management. The site’s Facebook page has a video of the two planning their strategies.
The world record breaker and the comic’s rivalry
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