Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett – Beet.TV #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

In the days after the desktop web was the only channel game in town, many publishers struggled to adapt to a world without cookies.

Then, new regulations and changing consumer sentiment put the brakes on advanced ad techniques which sought to solve the cookie problem.

But the latest emerging tech promises …