PR firm stays current with re-brand, new name #SMM #SocialMediaMarketing @MondoPlayer [Video]

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David Eisenstadt has been in the PR business for 40 years, so he knows which buttons to push to get media attention. And the one that’s most effective in catching the attention of news hounds is to offer up something that’s, well, news. “We spend a lot of time…to...

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Rhoda and David Eisenstadt [Arthur Mola photo]

David Eisenstadt has been in the PR business for 40 years, so he knows which buttons to push to get media attention.

And the one that’s most effective in catching the attention of news hounds is to offer up something that’s, well, news. “We spend a lot of time…to determine what is newsworthy and what isn’t,” …