P&G's Marc Pritchard: ‘We are reinventing the agency models to get the best… #Sales @MondoPlayer [Video]

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P&> chief marketing officer Marc Pritchard says the company"s new dedicated agency – which will break ground by bringing talent from competing holding groups together under one roof – will improve not just the company"s bottom line but also its creative output.The "People...

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P&> chief marketing officer Marc Pritchard says the company’s new dedicated agency – which will break ground by bringing talent from competing holding groups together under one roof – will improve not just the company’s bottom line but also its creative output.

The ‘People First’ agency will operate from P&>’s New York office, led by Andrea Diquez, chief executive of Publicis Groupe’s Saatchi …

Speaking to The Drum in the wake of the shock announcement, Pritchard reveals how the model came to be – and how he anticipates it will function. “What we are now doing is reinventing the agency models so we can get the absolute best creativity and do it in a way that will grow our brands and the business of our agencies as well,” he says. “We see this as a joint value creation opportunity.”