Publicis unveils first draft of its Marcel artificial intelligence platform #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Marcel, Publis Groupe’s artificial intelligence platform, had its first public showing last night with CEO Arthur Sadoun giving a demonstration of the personal app intended to give the organisation’s 80,000 employees access to the group’s global resources.The announcement of...

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Marcel, Publis Groupe’s artificial intelligence platform, had its first public showing last night with CEO Arthur Sadoun giving a demonstration of the personal app intended to give the organisation’s 80,000 employees access to the group’s global resources.

The announcement of the project in June last year saw Sadoun bar the group’s agencies from entering awards as the organisation focused on rolling …