Qantas has partnered with Destination New South Wales (DNSW) to launch a new content series, geared towards Singaporean travellers. Titled “Meet the Sydneyporeans”, the three-part video mini-series features Singaporeans living in Sydney and beyond.
Produced by FALCON Agency, the series was launched today on Qantas’ YouTube channel and microsite. It stars MasterChef Australia 2012 contestant Audra Morrice, who was most recently also a judge on MasterChef Asia in 2015. It also features a family and a young couple. In each episode, the “Sydneyporeans” bring viewers on a tour of their favourite spots across New South Wales. Watch the trailer here:
According to the press statement, the series is designed to introduce the sights, sounds and flavours of New South Wales through the eyes of the featured Singaporeans. The website also features information about the locations showcased in the series so that travellers can customise their own itineraries.
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