Red Bull has launched a campaign featuring Red Bull Racing Formula One Team drivers Daniel Ricciardo (pictured left) and Max Verstappen (pictured right) for the upcoming Singapore Grand Prix. Red Bull aims to drive consumer engagement, reward die-hard fans of the Red Bull Racing Team through the campaign, as well as generate excitement for the Bulls’ visit to Singapore for the upcoming F1 Night Race.
In a statement to Marketing, Red Bull’s spokesperson said the company wanted to build on last year’s success by once again creating relatable and shareable content for the Singapore market. Hence, it decided to incorporate a consumer activation program via a meet and greet session, in addition to the campaign video.
Developed in-house, the campaign will run mainly on digital channels until 3 September, with a nationwide in-store branding campaign using can tabs to raise awareness among consumers on-ground.
Bask Communications, which won the account for three months after a closed-door
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