Reduce Exchanges To Boost Transparency: [Video]

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Video Credit: BeetTV – Affiliate – Duration: 07:21s – Published

Reduce Exchanges To Boost Transparency: Jounce’s Kane

Reduce Exchanges To Boost Transparency: Jounce’s Kane

Marketers should radically reduce the number of ad exchanges they transact with in order to achieve a double transparency win.

So says the founder of a programmatic ad consultancy that claims to have the "little black book" on ad-tech.

In …

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