Renegade Animation at 25: The Little Toon Train that Could #Business @MondoPlayer [Video]

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Ashley Postlewaite / Darrell Van Citters How much of a challenge has it been to keep an animation studio up and running throughout the industry’s vast technological and artistic upheaval of the past 25 years? You can definitely ask Darrell Van Citters and Ashley Postlewaite, who launched...

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Ashley Postlewaite / Darrell Van Citters

Ashley Postlewaite / Darrell Van Citters

How much of a challenge has it been to keep an animation studio up and running throughout the industry’s vast technological and artistic upheaval of the past 25 years? You can definitely ask Darrell Van Citters and Ashley Postlewaite, who launched the indie toon shop Renegade Animation in 1992, and recently enjoyed their quarter-century anniversary.

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“We’ve seen our own base in terms of episodic production––we’re not even calling it television anymore — triple,” Ashley Postlewaite says. “I feel the newer players on the scene, like Netflix, Amazon and Hulu, are set up for the independents. They’re looking for things that independents creators come up with, and we’re more driven to create shows that we love and then figure out where they go.”

Prior to founding Renegade, Darrell Van Citters had been creative director at Warner Bros. Classic Animation, where he was charged with directing new Looney Tunes cartoons and commercials, including the influential “Hare Jordan” spot for Nike. While that might sound like a dream job for any animator, the problem was the future.

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