“Rise of the Revenue Marketer” by Debbie Qaqish [Video]

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For the 159th episode of The Marketing Book Podcast, I interviewed Debbie Qaqish, author of Rise of the Revenue Marketer.

Are you a B2B marketer with aspirations to remain one for the foreseeable future? You’re going to need to become a revenue marketer if you’re not already.

Revenue marketing is the strategy that transforms marketing from a cost center …

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