Ryan Reynolds’ Christmas Sweater in a Campaign for SickKids – Adweek [Video]

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Throughout the year the star, with his Maximum Effort Productions partner George Dewey, continued to put Reynolds’ brand Aviation Gin way ahead of its competitors in terms of impact and exposure.

Reynolds, who expanded his portfolio with a stake in Mint Mobile, was all over the place for other brands, too. The Vancouver native had several hilarious promotions for his …