Sainsbury's advert marks 150 years with a modern spin on a zoetrope #DigitalMarketing #SMM @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

One of the oldest supermarket chains still running today, Sainsbury’s is toasting its 150th anniversary with a celebratory ad made in partnership with Wieden+Kennedy London. While Sainsbury’s Christmas spot fell a little flat and got lost among similar adverts telling similar stories, its anniversary film stands out as a vibrant celebration of a historic brand.

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