Salesforce CMO on what B2C marketers can learn from B2B [Video]

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It is often said that business-to-business marketers should look to their counterparts at consumer brands for inspiration.

The ability to build brands, balance long- and short-term activity and demonstrate creativity are all attributes B2C marketers employ on a regular basis, according to received wisdom. Meanwhile, those in B2Bmarketing roles are …

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