As part of its ongoing sponsorship of London’s self-service cycle hire scheme, Santander has unveiled a fresh ad encouraging people in the capital to ‘Unlock Your London’ as it also looks to show people that it is about more than just bank accounts.
The campaign features a range of influencers including fashion blogger Ellie Adams and ‘Foodbusker’ writer John Quilter, who are shown using the Santander Cycles to travel to their favourite spots in London to hammer home the idea that bikes aren’t just for commuters. Longtime brand ambassadors Jessica Ennis-Hill and Jenson Button also make an appearance. The push was led by WCRS as part of an Engine team including support from Deep Focus, Slice, and Partners Andrews Aldridge.
For Santander’s chief marketing officer Keith Moor, it’s important that the bank weaves itself into the lives of customers and potential customers by putting itself at the heart of their
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit