Save Christmas: Spark’s Santaline gets an interactive touch [Video]

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One of Santa’s elves is now answering Spark’s Santaline as the Interactive Voice Response takes kids on a pick-a-path adventure with the help of Scholastic and Colenso BBDO.

Jelly, the elf taking calls, has lost the ‘naughty and nice list’ for New Zealand and kids who call-in will be asked …

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