Sbarro's new pizza promo yields 100K new Facebook fans #SocialMediaMarketing #Marketing @MondoPlayer [Video]

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Nov. 13, 2012Sbarro introduced its new Neapolitan-style pizza recipe by giving away more than 35,000 free slices throughout October. The slices were delivered nationwide via branded 1940s pizza trucks.To augment the "Slice of Italy Tour," Sbarro launched a 360-degree marketing campaign that...

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Sbarro introduced its new Neapolitan-style pizza recipe by giving away more than 35,000 free slices throughout October. The slices were delivered nationwide via branded 1940s pizza trucks.

To augment the “Slice of Italy Tour,” Sbarro launched a 360-degree marketing campaign that included experiential, in-store, public relations and social media. As part of the effort, Sbarro significantly …