Screwfix favours contextual idents over ads to afford TV presence all year round #SocialMediaMarketing #SocialMedia @MondoPlayer [Video]

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UK trade mag Screwfix is looking to get more out of its TV spend by running personalised idents on content across Dave, ITV and Sky. With media partner Wavemaker, the market-leading mag is keen to keep its place by changing up how it measures marketing effectiveness.The ‘Legends of the...

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UK trade mag Screwfix is looking to get more out of its TV spend by running personalised idents on content across Dave, ITV and Sky. With media partner Wavemaker, the market-leading mag is keen to keep its place by changing up how it measures marketing effectiveness.

The ‘Legends of the Game’ campaign has returned after debuting during the World Cup. …