Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land: Google advertisers blacklisted after exploiting AdSense, driving down CPCs
Aug 9, 2017 by Barry Schwartz
These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate.
3 customer insights gained by keyword research
Aug 10, 2017 by Stoney deGeyter
Keyword research isn’t dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers.
UK local SEO firm Movette shut down by regulators for deceptive sales practices
Aug 10, 2017 by Greg Sterling
Firm falsely implied it was affiliated with Google and signed SMBs up to recurring annual contracts worth from $250 to more than $300.
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