SEO equity is your lifeline. Fail to nurture it while rebranding, and your company could suffer [Video]

Cristian WorthingtonFeedToPost

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Rebranding a company can be one of the most fraught marketing exercises imaginable.Not only are you changing the look and feel (possibly even the name) of your organization, you’re repositioning it in an entirely different way. For a small business that lacks deep pockets to invest heavily...

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Rebranding a company can be one of the most fraught marketing exercises imaginable.

Not only are you changing the look and feel (possibly even the name) of your organization, you’re repositioning it in an entirely different way. For a small business that lacks deep pockets to invest heavily in online advertising and other marketing initiatives, a …