SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence [Video]

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Optimize Trust Credibility

Studies over the years have shown that the vast majority of B2B buyers start their journey with a Google search. But what good is being found if the content doesn’t create immediate feelings of trust for the searcher?

According to the 2019 Content Preferences Survey Report, 95% of B2B buyers prefer credible content from industry influencers. At …