Serviceplan film BMW test drive with severely visually impaired author Michael Fehr – Marketing Communication News #Business @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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The test drive took place in a secure area at an airport in the Bernese Oberland. Michael Fehr, who is almost blind and had never previously sat behind the wheel of a car, accelerated the BMW 8 Series Coupé to speeds of up to 180 km/h. This extraordinary journey was made into a...

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The test drive took place in a secure area at an airport in the Bernese Oberland. Michael Fehr, who is almost blind and had never previously sat behind the wheel of a car, accelerated the BMW 8 Series Coupé to speeds of up to 180 km/h.

This extraordinary journey was made into a film, for which Michael describes the experience in his own words. The poetic images were …