It’s 20 years since the first instalment of Harry Potter hit bookstore shelves, and over the past two decades the Muggle world has looked upon the fortune of billionaire author J.K. Rowling with rapt attention.
The creation of the global juggernaut is as mythical as its contents: single mum pens a novel based on an idea she had while on a train, and two decades later her idea has generated a personal net worth speculated to be $US1 billion ($1.3 billion).
Fairytales aside, serious strategy has gone into the development and growth of the Harry Potter brand, which now spans everything from interactive experiences to stage shows, theme parks and new illustrated editions. Here are seven business lessons from the wizarding world.
1. Being authentic and consistent
Strip away all the movie deals, theme parks and added extras and the Harry Potter universe rests on a very simple story,
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