To celebrate the real champions amongst Australia’s local football clubs and to boost data acquisition, Seven Network has teamed up with McDonalds and AFL to launch a simple sweepstakes to its 7AFL Facebook page.
MARKETING CAMPAIGN OBJECTIVES Capture valuable first party data in order to build its CRM database Use campaign sponsorship with McDonald’s and AFL to increase campaign reach Publicize and celebrate Australia’s local clubs and loyal club members SWEEPSTAKES SOLUTION
Whilst we always celebrate the player who scores the winning goal, there’s often champions who go unnoticed. Whether it be those who constantly give up their time to help behind the scenes, or those who generally bring a real sense of passion to the game. To align with the AFL Champions, Seven Network has teamed up with AFL and its official partner, McDonald’s to engage Facebook followers in its ‘Macca’s Champion Of Play’ sweepstakes campaign, where Macca’s are
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