Shockvertising and controversy in advertising – does it really work? #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Controversies in marketing and advertising, or the so-called shockvertising, is a strategy as old as marketing itself. A lot of companies doesn’t mind spicing their campaigns with a little controversy, for better or for worse, and other firms unintentionally cross the boundaries of good...

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Controversies in marketing and advertising, or the so-called shockvertising, is a strategy as old as marketing itself. A lot of companies doesn’t mind spicing their campaigns with a little controversy, for better or for worse, and other firms unintentionally cross the boundaries of good taste and expose themselves to criticism and boycotts. Why marketers are so fond of controversy, what ads were the most …