Singapore Airlines (SIA) has launched its new in-flight safety video, taking viewers on a panoramic journey across various locations in Singapore, beyond the traditional space of an aircraft cabin. It is the result of a bilateral agreement between SIA and Singapore Tourism Board (STB) which was signed earlier this year. TBWA Singapore was involved in the production of the video.
Under the partnership, SIA and STB aim to jointly invest a combined amount of SG$10 million over a period of three years, to collaborate on marketing activities and event promotion campaigns. SIA and STB will also work on technology initiatives which will facilitate ease of travel and boost the delivery of right experiences to consumers.
The film showcases the Singapore Girl travelling to familiar landmarks in Singapore such as Boat Quay, The Intan Peranakan Home Museum, Henderson Waves and Gardens by the Bay. At each location, she meets various characters engaged in different activities
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