Skills to Succeed Apprenticeships – AdWorld.ie #Sales @MondoPlayer [Video]

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Ardmore was delighted to be working with the Department for Economy to create a new, fully-integrated campaign to promote Apprenticeships for businesses and potential participants. For businesses, apprenticeships are a great opportunity to train the right people for their specific needs. An...

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Ardmore was delighted to be working with the Department for Economy to create a new, fully-integrated campaign to promote Apprenticeships for businesses and potential participants. For businesses, apprenticeships are a great opportunity to train the right people for their specific needs.

An apprenticeship offers an individual on-and off-the-job training, while getting paid, with the opportunity to gain qualifications – up to degree level and beyond.

“Discover an inspired you, a qualified you…”

The creative approach was to showcase real apprentices and their employers in their workplace with candid-style videography and photography. The campaign went live at the end of February and is running on TV, Radio, Press and Social Media.

Credits: 

Client: Department of Economy
Agency: Ardmore Advertising
CEO: John Keane
Account Director: Paul James
Senior Account Executive: Amy O’Donnell
Senior Creatives: Chris Lyttle, Duncan Gledhill
Production Company: Ardmore Advertising
Director: Robert James

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